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About Us

Cereal's Legacy | Spirits Reborn Established: 2020

For over 90 years, the people of Old East Village in London woke to the familiar smell of cornflakes being made at the ginormous cereal production facility that occupied an entire city block. When Kellogg closed its doors in 2014, the facility was shuttered, jobs were lost, and the neighbourhood was left in a state of depression. Today, 100 Kellogg Lane is emerging as one of Canada's leading destination properties, boasting an array of amazing amenities (and counting!) while playing host to year-round events onsite.

Paradigm Spirits Co. sits at the center of the excitement, in the Courtyard, where our artisan-crafted copper stills shine through the towering windows that welcome onlookers. Today our mission is quite simple: Make extraordinary spirits with a passion for innovation and a nod to tradition.

Our Home

Formerly a bustling factory that once churned out breakfast cereals for Kellogg's Canada, this historic London landmark is in the midst of an extraordinary transformation into a sprawling, million-square-foot haven for visitors. Not just creating a destination; an unforgettable experience is being crafted that seamlessly blends the old with the new. Throughout the entire property and the expansive outdoor Courtyard, you'll find an ambiance that pulses with life - from the rhythms of live music to the vibrant colours of seasonal markets and the inviting allure of beautifully designed social spaces. Drawing inspiration from the site's rich and authentic heritage, every facet of this expansive complex has been carefully curated to offer a harmonious blend of shopping, dining, working, and playing like nothing you've ever encountered. Step inside and you'll embark on a journey that transcends time and tradition, where every corner tells a story, and every visit promises a new adventure. We're not just creating a place to visit; we're shaping a destination that will leave a lasting mark on your heart.

Find out more about 100 Kellogg Lane.

Paradigm Spirits seeks to reimagine Kellogg's roots in cereal production into intriguing spirits for sophisticated imbibers in a boutique distillery.

W.K. Kellogg invented and introduced Canadians to Corn Flakes in 1914 and in 1924 the prolific founder purchased the iconic facility from the Canada Corn Company. The same cereal grains that Kellogg's used to produce Corn Flakes and many other pantry staples are today being transformed into spirits and beer at Paradigm Spirits Co., and at neighbouring Powerhouse Brewing Company.

Distillery & Retail Store Location

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Physical Address:

100 Kellogg
Lane London,
Ontario M5W 0B4


Event Space Inquiries:

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N5W 0B4

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